Privacy Policy

1. Who We Are

Wilsons Electrical Ltd, trading as Wilsons Systems, is a UK-registered company providing electrical, CCTV, security, smart home, audio visual, and networking services across Lytham St Annes, Blackpool, and the wider Fylde Coast and Lancashire area.

• Telephone: 01253 795050
• Address: 6E Peel Hall Business Village, Blackpool, Lancashire, FY4 5JX
• Website: www.wilsonssystems.com

For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), Wilsons Electrical Ltd is the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following personal data:

Information you provide directly

• Contact form submissions: your name, email address, telephone number, and the content of your message
• AI chatbot conversations: any information you share during a chat session, including your name, contact details, and enquiry details
• Telephone enquiries: details you provide when you call us
• Quotation requests: property details, project requirements, and contact information

Information collected automatically

• Cookie preferences: we store your cookie consent choice in your browser's local storage
• Analytics data: if you consent to analytics cookies, we use Google Analytics 4 (GA4) to collect anonymised usage data including pages visited, session duration, device type, and approximate location (city level). This helps us understand how visitors use our site. We also receive basic anonymised analytics from Cloudflare (our hosting provider), which does not require cookies.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries: when you submit a contact form or use our chatbot, we use your details to respond to your enquiry and provide quotes
• To deliver our services: to carry out electrical, security, smart home, or other work you have commissioned
• To communicate with you: to provide updates on your project, arrange site visits, or follow up on enquiries
• To comply with legal obligations: to meet our obligations under electrical safety regulations, NICEIC requirements, and tax law

Legal basis for processing

We process your data on the following legal bases:

• Consent: when you voluntarily submit a contact form or start a chatbot conversation
• Contractual necessity: when processing is necessary to fulfil a contract for services
• Legitimate interests: to respond to enquiries, improve our services, and maintain our website
• Legal obligation: to comply with regulations and safety standards

4. Third-Party Services

We use a limited number of trusted third-party services to operate our website:

• Web3Forms — processes contact form submissions and delivers them to our email. Web3Forms does not store your data beyond delivery. Web3Forms Privacy Policy
• Cloudflare — hosts our website and provides security and performance services. Cloudflare may process basic, anonymised traffic data. Cloudflare Privacy Policy
• Google Fonts — serves the typefaces used on our website. Google may log basic request data (IP address, browser). Google Privacy Policy
• Google Analytics 4 — if you accept analytics cookies, GA4 collects anonymised usage data (pages visited, session duration, device type, approximate location). No personally identifiable information is shared. GA4 uses Google Consent Mode v2, meaning analytics data is only collected after you give explicit consent. Google Privacy Policy

We do not sell, rent, or share your personal data with any other third parties for marketing purposes.

5. Cookies and Local Storage

Our website uses cookies and local storage as follows:

Essential (always active)

• Cookie consent preference — stored in your browser's local storage (key: ws_cookies) to remember your cookie choice. This is not a cookie — it is a simple text value stored locally in your browser.
• Cloudflare security cookies — Cloudflare may set essential cookies (such as __cflb or __cf_bm) to provide security and performance features. These are strictly necessary and do not track you for advertising purposes.

Analytics (only with your consent)

• Google Analytics 4 cookies — if you click "Accept" on our cookie notice, Google Analytics sets cookies (such as _ga and _ga_*) to distinguish unique visitors and track page views. These cookies expire after 2 years. If you click "Reject", no analytics cookies are set and no usage data is collected by Google Analytics.

Managing your preferences

You can change your cookie preferences at any time by clearing your browser's local storage for this site, which will cause the cookie notice to reappear on your next visit. You can also delete individual cookies through your browser settings.

We do not use any advertising cookies, tracking pixels, or third-party marketing cookies.

6. How Long We Keep Your Data

• Contact form enquiries: retained in our email system for up to 24 months, then deleted unless they relate to an active project or ongoing customer relationship
• Chatbot conversations: chat transcripts are sent to our email for follow-up and are subject to the same 24-month retention period
• Project records: electrical certificates, invoices, and project documentation are retained for a minimum of 6 years in line with HMRC requirements and NICEIC record-keeping obligations
• Cookie preferences: stored in your browser until you clear your browser data

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate or incomplete data
• Right to erasure: you can ask us to delete your data (subject to legal obligations)
• Right to restrict processing: you can ask us to limit how we use your data
• Right to data portability: you can request your data in a structured, machine-readable format
• Right to object: you can object to processing based on legitimate interests

To exercise any of these rights, please contact us by telephone on 01253 795050 or via our contact form. We will respond within one month.

8. Data Security

We take reasonable steps to protect your personal data, including:

• SSL/TLS encryption on all pages of our website (provided by Cloudflare)
• Secure form submission via HTTPS
• Access to customer data restricted to authorised personnel only
• Regular review of our data handling practices

9. Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

We would appreciate the opportunity to resolve any concerns directly — please contact us first and we will do our best to help.